3 Essential Blog Branding Tips

Taking a break today from regular food / fitness / life posting to chat about blog marketing. I don’t really actively market my blog; it’s more of a fun hobby, but there are three things that I did recently that I had meant to do for ages to brand my blog. In the order I did them:

  1. Got an avatar (picture) to appear next to all my comments.
  2. Created a Facebook page for Say Yes to Salad.
  3. Got a custom URL (vanity URL) for my Facebook page.

“Blog branding” is basically making your name and your blog more recognizable. It’s getting your name out there. One way to brand your blog is by having a memorable design (not ostentatious!). Another is to put a face to your name – like a picture by all your comments. It’s also nice to have a social media accounts (Twitter, Facebook, etc…). And guest posting never hurts. This post is about the two blog branding things I mentioned above – an avatar, and a Facebook page.

How to Get a Comment Avatar (Put Your Picture Next to Your Blog Comments)

gravatar 3 Essential Blog Branding Tips

  1. Sign up with Gravatar.
  2. Confirm your account.
  3. Add an image to your Gravatar account (once you’re signed in). I used a wedding picture that I was particularly fond of.
  4. You’re done! Now when you comment you will see the picture you chose next to your name, as long as you use the same email for commenting that you put in Gravatar. You can add more email accounts to Gravatar as well, so you don’t have to create new accounts for different email addresses.
  5. The cool thing is that it appears for all the comments you’ve made in the past, not just the ones you make from now on.

That was easy. Have you made your Gravatar yet?

How to Make a Facebook Fan Page for Your Blog

Facebook likes to make things difficult and user-unfriendly. To make a page for your blog (or anything)…

  1. On the bottom of your Facebook homepage click on the link that says “Advertising”.
  2. Click “manage your existing ads”.
  3. On the left there is a link that says, “Pages”. Click that.
  4. pages 3 Essential Blog Branding Tips

  5. Click “Create page”.
  6. Select the option under “Official Page” that says, “Brand, product, or organization”, and then select “Website” in the drop-down list. Type out your blog name, check the checkbox, and click “Create Official Page”. You’ll have to click another button that says “Create Page”.
  7. Add any info you want; add pictures; post to your wall.
  8. Invite people to “like” you with the “Suggest to Friends” link.
  9. page suggest 3 Essential Blog Branding Tips

  10. Add the “Like Box” to your blog. Click here to get a like box. You will need to put in the URL of your page and make other customizations. Mine is up on the left, see it? I added it as a widget using my WordPress dashboard. (You may have to tweak the code a little bit to get it to look the way you want – it’s not hard, I promise, and feel free to comment with any questions.)
  11. saladfacebook 3 Essential Blog Branding Tips

How to Get a Custom Facebook Page URL (Vanity URL)

After you get 25 fans you can change your page URL from the default URL (which is not pretty and usually has ID numbers in it) to something more user-friendly like http://www.Facebook.com/SayYesToSalad – sometimes called a custom URL or a vanity URL. Here’s how:

  1. Go to the Facebook username page.
  2. Pick a URL for your page (you can do it for your profile too – for example, my profile is http://www.Facebook.com/TheSaladGirl).
  3. Click “Check availability” of the URL you want, confirm it, and say “Okay”.

You’re done!


Hope you enjoyed these three quick (and hopefully easy) tips. Let me know if you have questions and also feel free to ask me unrelated technical questions as well. I blog / Facebook / code for a living so I may have answers if you are looking for them.

What’s your weekend looking like?

We have Bobby’s parents coming in to stay with us, so we are going to hang out with them a lot icon smile 3 Essential Blog Branding Tips

18 Comments on 3 Essential Blog Branding Tips

  1. Rachel
    22 October, 2010 at 9:07 am (4 years ago)

    Thanks for the tips! These are things I’ve been meaning to do for my blog but keep putting off.
    Cute picture!

  2. Krista
    22 October, 2010 at 11:02 am (4 years ago)

    This post was extremely helpful! Thanks!!!

  3. Anne@ Food Loving Polar Bear
    22 October, 2010 at 11:43 am (4 years ago)

    I love your blogging tips, I’ve been wondering about avatars for ages and now I finally have the instructions, thanks! :)

    • Maggie
      22 October, 2010 at 2:37 pm (4 years ago)

      @Anne: It’s showing up for me!

  4. Beth @ To the Fullest
    22 October, 2010 at 11:59 am (4 years ago)

    Great tips, Maggie! I’m uploaded my gravatar as we speak. :)

    • Maggie
      22 October, 2010 at 2:37 pm (4 years ago)

      @Beth: It’s showing up for me!

  5. Angie (Losing It and Loving It)
    22 October, 2010 at 2:34 pm (4 years ago)

    Great tips! You finally got me to get my Gravatar done. Hopefully I did it correctly LOL

    This weekend hubs and I are going to workout and we have a Chili cook off we are attending with his grade school/high school friends.

    All I want to do is sleep ha

    • Maggie
      22 October, 2010 at 2:37 pm (4 years ago)

      @Angie: It’s showing up for me!

  6. Lisa @ I'm an Okie
    23 October, 2010 at 1:48 am (4 years ago)

    ive been toying with the idea of a facebook fanpage. honestly, im just not sure if people really care that much.

  7. Melissa @ TryingToHeal
    23 October, 2010 at 10:43 am (4 years ago)

    your post helped me finally set up my blog facebook page! i’ve been so lazy about it…but a part of me has always been afraid of it…cause of my ED and stuff. oh well, people will find out eventually, right!?

    • Maggie
      24 October, 2010 at 10:47 pm (4 years ago)

      @Melissa: your page looks awesome!

  8. Cindy
    23 October, 2010 at 11:25 am (4 years ago)

    love it when people talk about blogging tips

    I’ve been toying with going self hosted but I just don’t have any more time to manage the behind the scenes stuff…I’d need a tech support team!


    for now I’m floating but always trying to improve!

    Happy Saturday

  9. Cindy
    23 October, 2010 at 11:26 am (4 years ago)

    speaking of bad blogging…sometimes when I leave a comment my mac puts in my old blog’s website addy. it’s long gone.



  10. Amber Shea @Almost Vegan
    23 October, 2010 at 1:14 pm (4 years ago)

    Thanks for the tip on the FB “vanity” URL – I didn’t know how to do that!

  11. Krista
    25 October, 2010 at 11:15 am (4 years ago)

    Hi again! So I’m VERY new to facebook and followed your instructions to set up a page for my blog. The only prob is that b/c I’m new to facebook, I don’t know where to find the page I created! DOH! Can you help?? Thanks Maggie!

    • Maggie
      25 October, 2010 at 11:21 am (4 years ago)

      @Krista: You should probably be able to find it by going to Advertising (bottom) –> Manage my ads –> Pages (on the left). Or try searching for it in the search bar at the top. Both of those should work; let me know if they do not! I’m not sure what that would be if they don’t though – maybe it didn’t get created. I’m searching for it now in Facebook and it’s not coming up for me.

  12. Maida
    1 November, 2010 at 10:41 pm (4 years ago)

    Thank you so much for this post! I’ve been trying to figure out how the avatar thing FOREVER!!

  13. Jessie
    17 January, 2011 at 1:24 pm (4 years ago)

    Hey Maggie, I’ve had your post bookmarked forever and I finally got around to doing these three tips! Thanks so much for sharing! :)